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In an unexpected fusion of two beloved franchises, Yu-Gi-Oh! and Sanrio Characters are teaming up to launch an adorable line of collaborative merchandise. These exclusive items, featuring iconic characters like Hello Kitty and Yugi himself, will be available starting January 24th at the Sanrio Anime Store in Tokyo’s Ikebukuro district.
For fans unable to visit the Sanrio Anime Store in Tokyo, the collaboration merchandise will also be available online. Shoppers who spend over 2,200 yen (approximately USD $14.00) will receive an exclusive postcard as a bonus.
A Fusion of Franchises Delivers a Unique Collaboration
Sanrio Characters Transform into Yu-Gi-Oh! Icons
The collaboration consists of two main themes. The first, “Yu-Gi-Oh! designs produced by Sanrio,” showcases chibi-style illustrations of fan-favorite characters such as Yami Yugi, Yugi Muto, Seto Kaiba, Katsuya Jonouchi, Yami Marik, and Yami Bakura. The second theme, “Yu-Gi-Oh! × Sanrio Characters,” brings beloved Sanrio characters like Cinnamoroll and Pompompurin into the world of Yu-Gi-Oh! by dressing them as iconic monsters from the anime series.
Highlights of the decorative and collectible merchandise include holographic can badges, acrylic stand plates, diorama plates, small item cases, clear files, and postcard cases.
Here’s a complete list of the Yu-Gi-Oh! characters paired with their Sanrio counterparts:
- Black Magician × Hello Kitty
- Black Magician Girl × My Melody
- Blue-Eyes White Dragon × Cinnamoroll
- Red-Eyes Black Dragon × Bad Badtz-Maru
- Kuriboh × Keroppi
- Exodia the Forbidden One × Pompompurin
- Time Wizard × Pochacco
- The Winged Dragon of Ra × Tuxedosam
- Slifer the Sky Dragon × Kuromi
- Obelisk the Tormentor × Hangyodon
The Legacy of Yu-Gi-Oh! and Sanrio
Two Amazing Pop Culture Sensations from Japan
Originally debuting as a manga in Shonen Jump magazine, Yu-Gi-Oh! was created by Kazuki Takahashi. The anime adaptation, which ran from 2000 to 2004, achieved worldwide popularity, bolstered by the success of the Yu-Gi-Oh! trading card game. Over the years, the franchise has continued to thrive with sequels and feature films.
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Sanrio, founded in 1960, became a global sensation in 1974 with the introduction of Hello Kitty, an iconic character who propelled the company to international fame. Sanrio’s diverse portfolio includes characters like My Melody and Gudetama, along with ventures into films, theme parks like Sanrio Puroland, and global partnerships.
This collaboration between Yu-Gi-Oh! and Sanrio offers fans a delightful fusion of two iconic franchises. Whether you’re a longtime fan or new to either brand, this unexpected but fun pairing is sure to provide something charming and collectible.
Source: Comic Natalie
Yu-Gi-Oh!
- Character(s)
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Yugi Mutou, Atem, Joey Wheeler, Tea Gardner, Tristan Taylor, Ryo Bakura, Seto Kaiba, Mokuba Kaiba, Miho Nosaka, Yami Bakura, Maximillion Pegasus, Marik Ishtar
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