Jaguar‘s new logo has stirred conversations on the internet as individuals continue to express their disappointment with the redesign. The British company recently ditched its silver roaring big cat logo and went for a seemingly more minimalistic look instead. However, the rebranding didn’t seem to impress people but rather confused them. Since then, many have become curious to know why the British automobile brand opted for this new logo, instead of revamping the old.
Jaguar’s new logo upsets the fans
Jaguar will be heading into the new year with a focus on its recently announced all-electric future. Ahead of employing its big plans, the brand has given itself an ultimate makeover with a new logo. On November 19, it disclosed that it has scrapped the silver feline logo and will now proceed with a modernistic golden worded logo. The current logo has captured people’s attention with its rounded font style, a mix of capital and small letters, exhibiting visual harmony.